Table

4.

What Customers Want

What Competition Provides

Key Success Factors

Customers want an easy way to share presentations with their clients

Customers want an easy and effective way to get their information out there, increase their market share, and increase revenue

Customers are looking for something that fits within a budget

Currently FlowVella provides a simple interface for creating and sharing Flow presentations on Apple devices that are viewable on the web. Competition can provide applications that function on PC, web, and Android.

Competition provides interfaces that are either too simplistic (customers cannot use their own colors, fonts, and branding) or too complex and cumbersome.

The major challenge we face is ramping up to provide a software creation and viewing interface that works across all devices.

We provide an interface that is easy to use and doesn’t require much ramp up time. We also have clients that have reported growing their market share by over 10% in one fiscal year.

We have saved some business users of FlowVella over $1,000 per app

Customers want a software tool that will fit within their current ecosystem and workflow

Competition delivers to those using Windows and Android platforms

FlowVella offers competitive pricing levels. Users can choose from Premium, PRO, Enterprise, or build a standalone app for a monthly fee.

To be more successful in this area, FlowVella aims to provide a web interface and Android app in 2017. We also hope to integrate better with Adobe products, as many business customers have expressed interest in using InDesign files in FlowVella.