Influencer Marketing Insights for 2026

• Nano-influencers achieve significantly higher engagement rates than macro-influencers (100,000-1M followers)

• TikTok creators charge approximately $10 per 1000 followers for sponsored posts

• Pricing aligns with Instagram but is half of YouTube rates

Source: [Sprout Social](https://sproutsocial.com/insights/tiktok-stats/)