Working with MCQ HQ, UK

The social media manager (SMM) based in China will be located wither in Beijing or Shanghai, depending on the chosen location of the Chinese MCQ flagship store. Here, he or she will be responsible for forming an online community, where discussion leads to product inspiration and customers receive a bespoke customer service. The SMM will be responsible for communicating Chinese customer feedback to MCQ HQ on a weekly basis and in any situation of crisis.

The social media manager will be a new position that MCQ don't yet have, a yearly wage of ¥6,000 to ¥10,000 will be set aside. This is to be justified as the expense of an annual marketing campaign and source of close market research.
The SMM will need to speak fluent English and deploy marketing initiatives in Mandarin Chinese. They will need a total understanding of MCQ as a brand, the target customer and their online behaviour, and an eye for product. This is an ongoing role that requires a strong and skilled person.

The MCQ head office in london will provide all visuals and top line stories to the social media manager in China to ensure that brand image is kept under strict control.
Customers should feel the same sense of MCQ-ness wherever they are in the world, but in their home country, Chinese customers will feel exclusive and understood, because they can communicate with the brand in a very personal way.