How this advertisement would attract people to buy their product.

People can relate to the game console referenced here.

People may thing they will have more fun gaming while drinking this product

"It's game day" could be any game, being a sporting event or at home video game, it suggests you will enjoy things more with this product

Video games can be relaxing to some, so with alcohol involved it could be more relaxing.

The color scheme of the controller can draw attention.