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I've decided to keep both of my Gross Margins as 25% because Cereal Products won't sell as fast as Gatorade, Chips, or Tacos due to the Super Bowl. The 25% margin allowed me to not be too expensive, but not too cheap. Since our store's objective is to be a "middle ground" store (Not to expensive, not too cheap), the margin is applicable to the products.
Why 25% ??