-Woman are eye candy. Not a target. So usually when a guy sees a alcohol ad and there is a girl in it, they will usually go for it.

-Relaxation is key, on the beach having fun

-“Pursue your daydreams.” This ad is hinting that men can have sex with beautiful women if they drink Vive Cuervo beer.

-The two people in the ad are smiling, showing they are having a great time.

-"Pursuit your daydreams" implying if you drink all your dreams will manage to come true.