Adidas secured 11-year merchandising partnership with the National Basketball Association (NBA) in the US.

Won an eight-year extension of Major League Soccer (MLS).

Reebok had its name on all the apparel of the National Football League (NFL).

2006

2010

2012

2014

TIMELINE

Nike wrestled back the NFL rights from Reebok

Adidas-sponsored Germany beat Adidas-sponsored Argentina