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Loading Flow
TRACTION
$564B
February
March
April
May
June
July
Concept
Budget approval
Hardware sensors research
Software design
E-pill reminders improve adherence from current 50%
to 90%+
Garage equipment delivery
First device POC
Mobile app beta
Device visual design
Working beta
Mobile and wearable apps
Hardware testing
Brand new market - first product in 2014
annual pharmaceutical revenue loss due to non-adherence
Beta-release