Program Snapshot: #AriZonaEnergyShots

- Eight Brand Ambassadors

- Hand-selected for personal and social influence

- Representative of the “power middle” – everyday voices, Walmart shoppers

- Promotion before, during and after Megaphone Summit:

- September 9 – 11, 2016 in Fayetteville, Arkansas

- Goal:

- Drive awareness and interest in the product leading up to the Walmart launch