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Definition and Examples

Example: SWOT analysis may be used to assess a company, business idea, or a product

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats

Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports

Strength:

Likely to produce greatest Return On Investment


Weakness: Assessment of risk is crucial

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SWOT Analysis

By Caroline