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Persuasive Appeals
The persuasive appeals in the poster are hard to detect. Logos appeal could be identified as Batman having a new look may mean the entire franchise is being redefined, and is worth watching.
Pathos appeal could be the fact that the target audience being people who read the comic books when their kids should watch the movies to feel the nostalgia related with Batman. Ethos appeal could be identified as Batman would beat you up if you didn't see the movie.