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Force Field Analysis
Desired State
Driving Forces
Restraining Forces
Economic crisis (9)
Low customer spending power (8)
Decrease in revenue (8)
Increase awareness of health & safety issue (6)
Intense competition (5)
(8) Employee fear of change
(8) Difficult to manage due to large size of org.
(6) Financial constraint
(3) Negative employee attitude
(6) Increase of minimum wage
To build intimate personal interaction and connection between customers and baristas.
11
36
31
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