Victoria’s Secret is not fashion – it’s underwear for teens and twentysomethings. And yet, ever since the mid-90s when the company came up with its wheeze of having an annual fashion show, Victoria’s Secret has, through the simple but guaranteed means of heavy advertising, aggressive self-publicity, celebrity appearances and money (the shows are estimated to cost at least $12m – £7.6m – a go), hoodwinked the world into thinking that this is a show that justifies any kind of coverage.

The idea that the image peddled by Victoria’s Secret is in some way “more accessible” than that promoted by other fashion shows, as defenders of the company routinely claim, is as laughable as the $2m bras the models wear. Yes, Victoria’s Secret garments are cheaper than those from, say, Chanel (well, except the mutimillion pound brassieres), but the models are precisely the same shape as those found in the more traditional shows. For all Victoria’s Secret’s guff about the company “loving curves”, the only curves it celebrates are those beneath the padded bras. Indeed, the company made this very clear with their recent ad campaign, featuring the usually proportioned models alongside the slogan “The Perfect Body”, until protests forced them to change it.

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