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要有选择性开展带有楠溪江传统文化韵味的节庆活动，适当推出“夜游楠溪”为主题的夜游节目。节庆旅游一方面可以提升当地节日气氛，另一方面也是对我们传统文化的传承，如春节期间“拦街福”、“闹元宵、猜灯谜”“划龙舟”、举办山水旅游节、户外休闲嘉年华等能很好的吸引游客眼球，对于提升人气，有很大作用。于此同时还可以配合县内举办的一些传统农村活动，如楠溪江美厨娘、楠溪江麦饼王等评选赛事，增加楠溪江景区的曝光度。同时为配合节庆活动，可以在引导当地举办一些“夜游楠溪”的主题节目，比如永嘉昆曲、温州鼓词、古筝等颇具地方传统特色的表演,还可以举办一些“楠溪篝火之夜”、“夜游丽水街”等互动节目，向游客展示夜游楠溪的魅力。
进一步加强楠溪江旅游宣传活动
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