"Nike is the #1 sports retail company in the world. On the whole, their products are much more durable, comfortable, and sports specific in comparison to other companies such as Adidas or Under Armour. Especially when it comes to footwear, Nike has little competition.... I believe Nike makes the best product for me and my sport."

-Katherine Lantz

"Nike is constantly conducting focus groups in order to cultivate consumer insight that is drawn upon prior to and during the product creation process"

Katherine Lantz

Nike Product Management

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