Four Core Principles

Mission Statement

Vision Statement

1. The customer rules

2. Passion Leads to Success

3. Inclusion Makes us Stronger

4. It matters how we play the game

__________________

___________________

______________

Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long term loyalty and deliver sustained growth for our shareholders.

Captivating customer experiences that drive long term loyalty and deliver sustained growth for our shareholders.