Meet your User Persona

Jay is a 22 year old male who makes his own money but being raised in the “Information Age”, is used to stuff for free and lots of options. This makes him quite picky about where to spend his money. His loyalty is hard to earn but if shown actions are meaningful, charitable, or “the right thing to do” he will give it easily.

Jay is part of a generation that is highly praised by generations before him. He is seen as one of the generation that will fix all that is broken in the country. This puts a lot of pressure on him but also causes him to be very motivated and ambitious. He doesn’t takes success or health lightly. He is a team player and used to sharing everything he does online. He is very tech-savy and uses all devices to post , purchase and research for

things such as job

postings, or new

sneakers.