Overall Appeal

Photography acted as a major artistic stimulus.

Photography had been in its development stage prior to The Great Depression(1890's)

1930's acted as a unifying entity ; photographers, magazines, exhibitions, public demand, the need for something long lasting, an emotional outlet.

Photographs were a contrast due to the idea that materialistic items and wealth were being lost, photographs were forever.

The Depression made Americans more aware of there country's state and its long term aspirations, photographs explained the cause and affect of The Depression, therefore satisfying people's need for answers.

Photographs were the opposite of failed dreams conveyed though words. The talk of the 1920's depicted a time of prosperity therefore putting emphasis on the struggles faced during the Depression Era, resulting in people assuming images seemed more reliable and sufficient.

Due to the consumer basis that had expanded during the depression due to many things including industrialisation of many regions, 50% of Americans owned cameras allowing them to feel part of the widely produced images therefore images became an open form of expression available to the majority.

Finally during The New Deal, the public sphere, became mor important amongst Americans,which mean the engagement between the people and museums, and other public places became wider.