Background

- By the end of winter in 1933, the United States had already been through three years of the Great Depression

- In the summer of 1932, the Democratic Party created a generalized plan to revive the economy

- The Democratic Party made it clear that they would choose a candidate that would introduce more widespread federal government

Audience

- At this time, it was unheard of to introduce more government involvement in a time of peace

- Millions of Americans didn't have jobs or were working ones that barely provided for their needs