The persuasion technique is testimonial because the celebrity is endorsing the idea of this coffee from Nescafé.

The speaker for this ad is Kris Aquino who is a host and a mom.

Testimonial

The target audience is busy moms and dads who use coffee to keep them up to date with their schedule.

The overall purpose of this ad is to get busy adults to buy and drink Nescafé iced coffee.

The technique of having a famous person who has a busy schedule and a mom like their coffee makes it seem realistic for everyday people to have a good life and be famous with their iced coffee.