Repetition is used by the people in the commercial constantly saying the word "Doritos."

Rhetorical Appeals

Rhetorical Appeals and Persuasive Techniques

Hyperbole: hyperbole was used when the father threw the Doritos chip and the baby was catapulted out of the mother's womb, going after the chip.

Plain folks appeal: this technique was used simply by showing a couple at an ultrasound for their baby.

Persuasive Techniques