Main Idea

1) The film industry decided to reach out and utilize the medium of television with the promotion of film on British commercial tv.
2) Complex relationship between film and television in Britain in 195

3) Author’s concentration - connection between film and TV, not agnostic relationship

Video -

Video -

Trailers Timeline

1) Film industry was uncertain about advertising trailers on Tv.

2) In 1940-1950 trailers were only advertised to audience in the cinema.

3) Trailers became promotional tool

4) Film trailers went on tv in July -August 1956

First Trailer: Jacqueline , a family film. From the rank organization.