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Focus
The Views
Interactionist
Narcotizing Dysfunction
Media is seen through the micro level of the Interactionist perspective. It shapes our daily behaviors
Conflict
Functionalist
Media reflects the division in our society; race, gender, ethnicity, and social class
The phenomenon in which the audience becomes numb and fails to act upon receiving information
The mass media increases social cohesion through presenting common views of culture and provides entertainment