Exec Summary

• Apartment rental of unit 14-14

• Minimum of 4 days length of stay only

• Design & tech-driven concept

• Vietnamese/Scandinavian minimalism

• Target group is foreign businessmen

• USP is design and amenities

• Pricing around 55$/day with minimum of 4 days

• Longstay pricing around 1200$/month

• Same amenities as 5-star hotel