Identify

Phase Goal:

To gain a deep and intuitive understanding of the elements framing the design work, or value proposition.

Potential activities/tools:

Workshops (stakeholder/user/team)

Business model/ strategy

KANO model

Value propositions

Technology limitations & resources

User requirements

Research (ethnography, interviews)

Personas

Competitive landscape/audits

Best practices

Guiding principles

Performance planning

Context audit

UX briefs

*this is not an all inclusive list, or in any particular order.