Hayley

Mackenzie

Nathan

KEY TERMS

BANDWAGON: The propagandist puts forth the idea that everyone is doing this, or everyone supports this person/cause, so should you.

TESTIMONIAL: This is the celebrity endorsement of a philosophy, movement or candidate.

PLAIN FOLKS: Here the candidate or cause is identified with common people from everyday walks of life. The idea is to make the candidate/cause come off as grassroots and all-American.

TRANSFER: In the use of transfer, the candidate/speaker attempts to persuade us through the indirect use of something we respect, such as a patriotic or religious image, to promote his/her ideas.

FEAR: The idea is to present a dreaded circumstance and usually follow it up with the kind of behavior needed to avoid that horrible event.

LOGICAL FALLACIES: Applying logic, one can usually draw a conclusion from one or more established premises.

NAME-CALLING: Name-calling ties a person or cause to a largely perceived negative image.

Key Terms