- This ad is targeting adults who have switched cigarette brands to Philip Morris "the finest cigarette"

-This ad is portrayed positively, saluting those who smoke Phillip Morris.

5 dangers of this product:

-causes cancer

-breathing difficulties

-whezzing and coughing

-lung disease

-heart disease

-This is a positive this makes you think these cigarettes are great. Today cigarette ads express the dangers that come with them.