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Demand for a product refers to the number of products that will be bought at a given time at a given price.
The conflict of interest between buyers and sellers is settled to the benefit of society by competition. Competition is the rivalry among sellers for consumers' dollars.
Price Setting
Demand
Competition

The supply of a product also influences its price supply of a product refers to the number of like products that will be offered for sale at a particular time and price.
Supply