The rising number of injuries is forcing officials to take some big measures. In July this year, the Russian Interior Ministry began a nationwide awareness program to alert its young citizens about the dangers of this misleading safe hobby. The campaign's slogan is : "Even a million 'likes' on social media are not worth your life and well-being."

The officials felt it was necessary because, When a person is trying to take a picture of their self, attention is scattered, they lose their balance, they don’t look around and feel no danger.”