Importance of Nature

"Dawn saves wildlife"

"Who knows where this relationship will take you?"

These commercials are both using the Transcendentalist idea of the importance of nature to promote their product. Dawn is showing how their soap helps preserve wildlife that are affected by oil spills. Therefore, by buying Dawn soap, you are helping nature. Marmot, an outdoor apparel and gear supplier, use connecting with nature to discover new adventures as advertising. In this commercial, Marmot shows many outdoor activities which encourages viewers to have a relationship with nature to discover more activities.