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RSNA
One way that hotels can reach out and market further for the event, is to reach out to vendors and sponsors for the show.
RSNA has hundred of vendors and sponsors associated with it, and they all pick up rooms in the room block through Experient
McCormick is very expensive
Advertise dinners or meeting spaces to those groups, then book them for rooms outside of room block as well, to avoid commission charge through Experient.
Marketing