The role of market segmentation

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Segmentation Basics-This is where you create segments of people who share similar traits related to age, race, gender, marital status, income, education and occupation.

Message Development-Informing customers about your products, persuading them of your advantages relative to competitors and reinforcing brand value over time.

Media Selection-Selecting the right media to deliver your ads is largely based in market segment efficiency.

Results-Oriented Research-Evaluating the results of ad campaigns is important to see whether your strategic choices and executions impacted your customers.

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