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LESSON 1.
Pepsodent tried to market its toothpaste in Southeast Asia by claiming that it "whitens your teeth,” before learning that some locals chewed betel nuts to blacken their teeth, a sign of attractiveness in their culture.
The Scandinavian vacuum manufacturer Electrolux didn’t account for a common American colloquialism when marketing their vacuum in the U.S: "Nothing sucks like an Electrolux".
The soft drink Fresca was marketed under that name in Mexico … before the company discovered that ‘fresca’ is a slang term for lesbian in parts of Mexico.
Pepsi used the slogan “Come Alive With Pepsi” in Taiwan … or so they thought. The slogan was actually translated as: "Pepsi brings your ancestors back from the dead."
The Coors slogan "Turn It Loose," was translated into Spanish as "Suffer From Diarrhea."
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