Consumers are learning something new and positive about the diamond industry from Diamonds Do Good!

Our Facebook Study Concluded

Why Communicate the Diamonds Do Good Message?

75% of Fan respondents are more likely to purchase a diamond after reading positive

facts.

100% of non-Fan’s

(those who haven’t engaged with the DDG FB page yet) had a favorable opinion of the diamond industry after being exposed to positive facts.

95% of Fan respondents had a favorable opinion of the diamond industry after reading positive facts.

75% of non-Fan respondents are more likely to purchase a diamond after reading positive facts.

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