What was happening in the food industry during the 1960's

- the 1960's were lean years for the frozen food industry
- the 1960's was characterized by a new "diet" craze in America and from this craze lean cuisine and weight watchers were created.
- the food industry experienced growth rapidly until the early 1970's when the country was gripped by one of the worst recessions in history
- TV dinners became very popular at its convenience in the 1960's
- creative marketing and a strong determination helped the food industry to remain strong heading into the 70's and 80's when a new invention led to booming sales
- people shopping for food became very popular in the 1960's