Beginning of trailer

-Black Screen and Production Company logo in colour that gives hint about the genre such as red (horror)

-The trailer has all the best/scariest scenes in it to attract the audience but also has enigma in it to make the audience want to watch the whole film.

-begins with equilibrium and high key lighting

-after the disruption, the lighting gets darker (Torodovs narrative theory)

-After the disruption the location is mostly an isolated location to give the thought of being „alone“.