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“What will success look like for your company?”
“What will you need to know then?”
Criteria for choosing web analytics tools
Which type of web analytics tools you use will depend on various criteria, including:
- whether you want someone else to host it, or to have it installed on your network
- what kind of reports you want, and what content/media you want to track
- whether you want to integrate it with other tools and reports
- whether you need the tool to provide additional information as your business grows
- how much support you will need
- set-up and running costs
What tools?
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