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3. Media theories.
1. The culture industry (Horkheimer and Adorno): The Dialectic of Enlightenment, 1947.
2. The medium is the message (McLuhan): Understanding Media: The Extensions of Man, 1963.
3. Reception theory (Hall): Encoding and Decoding in the Television Context, 1973.
4. Authentic inauthenticity (Chidester): Authentic Fakes: Religion and American Popular Culture, 2005.
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