Bud Light Lime

*People in photo look like they are having fun so it makes people think they will have fun if they drink.

*The design of the ad is eye catching because of the colors and the beer bottles.

*There seems to be a conversation between one the the guys and the girl holding a beer bottle so men may think that drinking could help them get girls.

*The drinking is taking place during Cinco de Mayo so people may think that that is the beer to drink on that specific holiday.

*The beer appears cold and the people in the ads are outside so people will think if they drink it, it will help them cool down and be refreshed

Bud Light Lime's Ad