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Digital Etiquette
Positive Online Presence
Digital Etiquette is the electronic standards of conduct or procedure.
A student can use a tool such as Twitter to create a positive online presence by having their account very professional, maybe even attracting the attention of important people who can help them with a career. However, this could only happen if only beneficial things are posted, not just complaints or funny pictures. If that does need to be done, make a private personal account rather than doing it on your public professional account.