Secondary research

Academic journals

Research databases: Verdict, Mintel, Kantar

Debenhams Annual report

Competitors Annual Reports - Zara, H&M, M&S

Local market research

Jones La Salle / Knight Frank Retail Publishments

Literature review, risk assessment, market entry methods evaluation

Relevant emerging trends

Financial data, global strategy

Brand positioning map. Review their entry methods success/failures. Financial data to create costing estimates

How to localise operations, finding local partner for cafe

Review cities / retail units and cost