Compelling headline

Here is an example:

Stage 1: I do not say bad words because if I do, mommy will get mad at me.

Stage 2: For a cookie, I will pick up my toys.

Stage 3: I do not eat in class because my teacher does not like it.

Stage 4: I do not talk during a fire drill because that is one of the rules.

Stage 5: I pay taxes because it is the law.

Stage 6: I pay taxes not because it is the law, but because it is the right thing to do.