Analysis Of A Mac Concession

I decided to critique a MAC concession or store, I decided on Selfridges MAC Birmingham as it is a store that I am based in and I was able to take photos freely. I am also aware that this is a temporary shop fit for mac until they move into there new location.

- A graphic has been placed on a wall, I would have preferred if this graphic was placed centrally as it looks as though something is missing on the right hand side

- A make shift Selfridges tower has been placed by the Selfridges VM team, during an instance like this it would be preferable if a MAC manager has this authorised through a MAC VM or Marketing team member so that MAC can provide appropriate & relevant props or graphics for a more slick installation

- Exposed wires and music system can look messy and unprofessional, this could be placed in a more appropriate location