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Coke and Pepsi both advertise their products very similarly. Both Coke and Pepsi try to create a demand for their products by using commercials with tons of people swarming to get the soda. The price of the soda was not mentioned in the commercial. I do not believe the advertisements are meant for a specific group because the people with the soda are very diverse. Both companies have had celebrities in their commercials. The commercials do not affect my opinion because I am educated in how bad soda is for your body, but considering how much money both corporations make, they can obviously convince the public.