35%
WOMENSWEAR

25%
MENSWEAR

PRODUCT

- 25% product mark up

- Sizing Alterations

- Brands

~ Own brand: Red Herring, Mantary, Quiz etc

~ Branded: Hello kitty, Nike, Fred Perry etc

- Consumer Segmentation:
1) Shopping Junkies
2) Convenience Seekers

PRODUCT SPLIT

23%
KIDSWEAR

17%
HOMEWARE