PROMOTION

PROMOTION

Online Promotion

Partnership

- Kmart wishing tree
- Myer Spirit of Christmas CD
- McDonald's adventures
- Ritchies community benefit programs

- Official Website
- Direct Mail
- Oasis
- Stories
-Red Shield Appeal short videos

Fundraising concert

Street Performance

aimed to collect donations as well as promoting the organization

Salvation Army. (2013). Australia Southern Territory 2012 Annual Report. Retrieved April 8, 2014, from http://www.salvationarmy.org.au/Global/News%20and%20Media/Reports/2012/00097