SWOT

SWOT ANALYSIS

Strengths

Opportunities

- Good brand image
- Existence of Salvation Army
- Granted funding from the government
- Partnership with well-known company across Australia

-World's largest Christian
Welfare
- Australia's largest fundraising company
- Operating in several market in funding
- Delivering specifically designed social programs across Australia

Weaknesses

Threats

- SA depends on sponsors for fund
- Lack of staff
- 48% of income depend on Australia's government

- In direct control over poor people
- Increasing expenses

Galley, Thomas (n.d.). NCN 302 Strategic Business Decision Making. Retrieved from http://issuu.com/tgalley/docs/assignment-salarmy