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SECONDARY RESEARCH
Academic journals
PESTLE / SWOT
Research databases: Verdict, Mintel, Kantar
Debenhams Annual Report
Competitors' Annual Reports - Zara, H&M, M&S
Local market research
Jones La Salle/ Knight Frank Retail Publishments
Literature review, risk assessment, market entry methods evaluation
Overview of Chinese market / Debenhams' risks and opportunities
Relevant emerging trends
Financial data, global strategy
Brand positioning map. Review the entry methods success/failures. Financial data to create costing estimates.
How to localise operations, finding local partner for cafe.
Review cities/ retail units and costs.
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