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35%
WOMENSWEAR

25%
MENSWEAR
PRODUCT


- 25% product mark up
- Sizing Alterations
- Brands
~ Own brand: Red Herring, Mantary, Quiz etc
~ Branded: Hello kitty, Nike, Fred Perry etc
- Consumer Segmentation:
1) Shopping Junkies
2) Convenience Seekers

PRODUCT SPLIT
23%
KIDSWEAR

17%
HOMEWARE