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4 You Can Create The World

Shot with a Gay boy, he takes a quick shot with his camera of some incredible piece of Art on the road. He comes home and creates on his mac a new shirt design inspired by the same piece of art from the video. The next day he is walking in very stylish, fashionable clothes, a cool shirt and perfect hair. ( A close up) when he wears his shirt in the morning, six pack, perfect body and he grabs the car key with Citroen keyring logo to his hand. It has to be dual interpretation : he is just a Fashion Designer or gay (discreet sign - some secret visual language to attract the gay society to become Citroen's customers, but to not push off the Alpha - Male customers).

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Citroen C3 by Mona K.

By mona

STACK brief presentation for CITROEN campaign by Monika Kowalczyk